By: | April 26, 2024 | Features | Monmouth County
By Matt Doherty
In the vibrant landscape of local markets and community events, Asbury Fresh stands out as a beacon of freshness and entrepreneurship. Founded by Bret Morgan in 2011, Asbury Fresh has grown from a simple idea born over dinner to a thriving community-centric enterprise, enriching neighborhoods across Monmouth and Ocean Counties. I had the privilege of sitting down with Bret Morgan, CEO and Founder of Asbury Fresh, to delve into the roots of this inspiring venture and its impactful mission.
"It all started with a conversation among friends," Bret recalls. "Back in 2011, during one of our Thursday night gatherings in downtown Asbury Park, the need for fresh produce and a farmers market became a topic of discussion. A few drinks in, someone suggested I start a farmers market, given my involvement in the local scene. The next week, I reached out to city officials, and soon after, Asbury Fresh was born."
What began as a modest endeavor gradually gained momentum, drawing both tourists and locals alike to its market stalls filled with fresh produce and artisanal goods. Bret reminisces about the early years: "It took some time to build, but eventually, the market became a cornerstone of the community. By 2016, it had grown significantly, prompting us to establish it as its own entity and expand to new locations."
Asbury Fresh's mission, as Bret explains, is to "enliven and enrich local communities through pop-up shopping experiences." This ethos guides every aspect of their operation, from the selection of locations to the curation of vendors. "We aim to connect makers, food purveyors, farms, and startups with engaged customers, fostering a sense of community and supporting local entrepreneurship," Bret emphasizes.
When deciding on new locations, Asbury Fresh prioritizes high-traffic areas that can benefit from their energy and vitality. "Whether it's a downtown main street or a bustling event, we seek spaces where we can make a positive impact and collaborate with local businesses," Bret explains. This strategic approach has led to successful partnerships with venues like Bell Works in Holmdel and events such as the Holland Ridge Farms Tulip Festival.
But Asbury Fresh's impact goes beyond commerce. Bret highlights their commitment to building vibrant and sustainable communities, empowering small businesses, and addressing food insecurity. "Our markets serve as incubators for local entrepreneurs, helping them grow and thrive," he says. "And as the only SNAP-certified farmers market in Monmouth County, we're proud to provide access to fresh, healthy food for all residents."
Looking ahead to the summer, Bret is excited about returning to downtown Asbury Park. "We recently received approval to set up shop in Press Plaza every Sunday," he shares. "It's not just about our vendors; it's about revitalizing the downtown area and supporting local businesses.
As for the future, Bret envisions continued organic growth for Asbury Fresh. "We're expanding our lineup of markets and events, reaching more communities and forging new partnerships," he reveals. "Whether it's Red Bank, Bradley Beach, or beyond, our goal remains the same: to bring freshness and vitality wherever we go."
As our conversation draws to a close, Bret leaves me with a glimpse of Asbury Fresh's current lineup of markets, showcasing their diverse offerings and widespread presence. From the tulip fields of Holland Ridge to the boardwalks of Red Bank, Asbury Fresh is weaving a tapestry of freshness and community across the Jersey Shore.
In a world where the local is valued more than ever, Asbury Fresh stands as a testament to the power of community, entrepreneurship, and fresh produce. With Bret Morgan at the helm, this grassroots initiative continues to sow the seeds of vitality and connection, one market at a time.
Lineup of Markets:
Asbury FRESH (May-Oct)
Bradley Beach Main St Market (June-Sept)
Broadwalk FRESH - Red Bank (June-Sept)
Bell Works FRESH - Holmdel (Feb-Dec)
Red Bank Oktoberfest (Sept)
Holland Ridge U-Pick Tulip Festival & Sunflower
Festival (April, September, October)
