Biz Beat - A roundup of new things happening at Monmouth County businesses

By:  | April 21, 2025 |  |  Monmouth County

Iron House Performance Center opens in Cliffwood

Iron House Performance Center, a training facility focused on helping members achieve their ultimate fitness goals, has opened up shop in the Cliffwood section of Aberdeen. Specializing in highly personalized training programs, Iron House offers monthly memberships with fitness classes throughout the week, along with nutritional guidance and tailor-made programs to help you attain your dream body. Located at 423 County Road in Cliffwood. Contact ironhousepc@gmail.com for more info.
 

The comings and goings in Asbury’s boardwalk dining scene

Three new businesses have announced their openings along the boardwalk in Asbury Park as of late, helping to build buzz for the upcoming spring and summer season.

First, java lovers have cause to celebrate, as Offshore Coffee Co. will take up residence in the former site of Asbury Roastery inside Convention Hall this spring. No opening date has been set. This will be the third location for the Jersey Shore-based coffee shop.

Directly opposite Offshore Coffee Co. inside Convention Hall, Seahorse Bar & Grill shuttered as of the end of March, to make room for Mutiny Beach, an offshoot of Mutiny BBQ Company, the much-loved Asbury Park barbecue joint whose original location on 5^th Ave. has been a hit since 2021. Mutiny Beach will offer its classic barbecue dishes as well as some new items, small plates and a full bar experience with beachfront views. A May opening is planned.

Last but not least, The Break will not reopen this year. Instead, a new concept called Palmetto Southern Kitchen + Bar has taken its place, offering up classic Southern dishes and handcrafted cocktails. Palmetto is the newest project for Chef James Avery, who recently teamed up with BarCo Brands to bring this concept to life.

Loteria - Photo by John Arcara

Loteria Revamps

Asbury Park Mexican restaurant Loteria recently shut for renovations and a revamp of its menu. After 10 years of success in its downtown location, Loteria has finally added a bar that patrons can actually pull up a stool and enjoy a margarita at! In addition to the bar, they have an exciting new Sunday brunch, and an updated craft casual menu filled with small plates and new dishes that is sure to please.
 

Eatontown screams for Ice Cream

Monmouth Square (formerly known as the Monmouth Mall) has just signed on with luxury ice cream shop Van Leeuwen to bring one of their stores to the location in Eatontown. Known for its premium product, Van Leeuwen offers exotic flavors such as malted cookie dough shake and buttermilk berry cornbread alongside old faves like vanilla and cookies and cream. No opening date has been set.