Beyond the Brand: River’s Edge Wealth Partners

By: Community Magazine | April 29, 2021 |  Beyond The Brand |  Colts Neck , Red Bank

Photo Credit: Gary Flom

When Anthony “Tony” Frigoletto decided to start his wealth management company, he took inspiration from the Navesink River.

Like a river, Tony believes one’s financial life can often have twists and turns, but if a plan is in place, and preparations are made for the turns, the currents can bring one to his or her desired destination. Choosing Red Bank as the home for River’s Edge Wealth Partners seemed the obvious choice, and since September 2020 Tony and his team have in[1]habited the old Mechanic Street School in a newly renovated and modern office.

As the Managing Partner and Owner of River’s Edge Wealth Partners (REWP), Tony splits his time between his homes in Colts Neck and Milanville, PA where he grew up. He and his wife, Nicole “Nikki” Adler-Frigoletto, moved to Colts Neck in 2018 from Morganville. Nikki works with Tony as the Director of Planning at REWP and they have made a blended family together with Marisa, 24, A.J., 23, Penny, 8, and Agnes, 2. The family also has a Golden Doodle named Louie.

 

What my business is about: We are a wealth management business helping our clients throughout their entire financial journey, taking care of all of their family’s needs. We specialize in Retirement Planning, Estate Planning, Succession Planning, working with the rising generation, and tax strategies. We work with clients’ attorneys and accountants to quarterback one unified front where the client is in the center.

Why I chose wealth management: In many ways the business chose me. I entered wealth management with an interest in investments and found my passion in building a true partnership with clients. There is a certain amount of trust and intimacy that is needed to best serve a client’s needs. I facilitate conversations where everything is on the table, which enables us to do in-depth analysis and present our clients with a living document that can be used as a road map into the future. Like most plans, there are unexpected events that are out of our control, but in real time we can tweak and adjust both good and bad events to see the effects on the plan.

What sets us apart from others doing what we do: Duty. Loyalty. Effort. Affection. We are a likeminded team that wants to be there in any way possible to help our clients. From the mundane to the most complex issues, we own it. Each person on this team, Sheila our Office Manager, Shannon or Jay our licensed client associates, Nikki our Director of Planning, Jayeeta our Vice-President, or Brian Giesen our Director of Investments, all knows who we serve and why.

The most rewarding part of what I do: For me, seeing clients achieve their goals, having plans they are close to and that allow them to just live in an exhaled state as it pertains to their financial independence.

My next business goal: Expansion! We just took the space next to us and are building it out now. We want to bring on more open-minded folks of all stripes and backgrounds to join us. We also want to help advisors who are looking to partner with a firm that can provide them additional backend resources so they can really focus on their client relationships.

The most challenging part of what I do: If you believe (like I do) in long term investing, the efficiency of markets and the predictability of supply and demand, then this job is about right sizing clients with portfolios and strategies to help them achieve their goals. The challenge at times is getting the client to believe the same thing. Events, the media, water cooler chatter, or politics can make clients suspicious. Our job is to help clients see what is in front of them and to stick to a plan while avoiding distractions.

Why my parents most influenced my career: My mother and father taught me and my three brothers the meaning of hard work and sacrifice. When I was young, about 12, I had my first job milking cows before and after school every day. I milked about 45 -55 cows each day with the farm’s owner, Mr. Koberlein, a decorated WWII veteran who fought at the Battle of the Bulge. After the war he used the GI grant to buy land and a farm and started a dairy farm. As a young boy I would ride my bike the one mile with a flashlight my dad mounted to it in the early morning. Over time Mr. Koberlein gave me more and more responsibility and eventually I was milking cows on my own and running equipment. Each Friday I would get paid, and he would ask me how much of the money I would be depositing at the bank. He was smart and had a love of the stock market. He would follow the stocks he owned in the WSJ and the local newspaper. He, along with my mother and father, taught me the meaning and joy of hard work. To this day I still get a sense of satisfaction feeling tired after a long, productive day at work.

What I do when I’m not working: Whether in PA or in NJ I love sharing my life with my wife and colleague, Nikki, and our whole family. I enjoy working around the property in PA and tinkering in the garden. I look forward to golf season and have gotten back into tennis and am loving it.